Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely find a ton of negative stories. As humans, it’s natural for negativity to have a strong impact on our minds. That is why news outlets continue to dig for the
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It
46 days. That’s how many are left in 2019. I didn’t want to end this year without sharing my personal views of success with my senior living marketing team, and I decided to extend that to our entire office today. We’re in a co-working office in Fort Worth. There are about 10 companies based out of
Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents are coming in from, and look into ways to improve results, improve your community, and improve your senior living marketing strategies for the new year. At Craft & Communicate, we
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