You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your community provides. Having a well-rounded marketing strategy that includes a variety of tactics can help you reach your target audience much more effectively.
One key component of an effective senior living digital marketing strategy is using blogs to tell your story and elevate your brand. Blogs are short articles focused on relevant topics in the senior living industry. Adult children and seniors who are researching their options can use blogs to learn more about independent living, assisted living, memory care services, and community benefits.
How to Write a Senior Living Blog
Effective senior living blogs not only discuss important topics and describe the many benefits of senior living, they also include Search Engine Optimization (SEO) best practices. Researching relevant key words and phrases and incorporating them into your blog content helps ensure that your blog will show up higher in search results. You may have a very informative, well-crafted blog, but if readers can’t find it, they won’t reap the benefits.
Blogs can range from 600 – 1,500 words in length, depending on the industry and topic. You’ll want to provide helpful information for the reader without overloading them with too much content. Listicle blogs are also a useful and popular way to convey information, offering a “top 10” list of advice or steps to take regarding a topic that can help the reader quickly find the information they need.
A senior living marketing agency like Craft & Communicate can generate creative blog topics that sell your community and incorporate keywords that will help your audience find your content.
Publishing your blog
Publishing a blog on your SEO-optimized website is a great way to bring seniors and adult children to your site. Another great way to spread the word is by sharing your blog post on social media sites like Facebook and LinkedIn.
Blogging is an important aspect of SEO and helps increase visits to your website. According to Hubspot, “blog post traffic is compounding, which means it gains organic results over time. This is why updating posts is important.” Meaning, that it’s important to go back and update older blogs with newer key phrases and/or updated content. “This gives you more reads, more recognition, and possibly, more fans.”
Blogs can be a great addition to your overall senior living digital marketing strategy, including other methods of reaching seniors and families like email marketing, social media marketing, ads, advertising, direct mail, and an expertly-crafted website.
The senior living marketing experts at Craft & Communicate can work with you to design a customized plan to boost your community’s online presence and ultimately, increase move-ins. Communicating how you can solve your customers’ paint points with your unique community takes an expert marketing team with experience in the industry. We truly understand senior living because that’s all we do.
Let Craft & Communicate help you build a senior living digital marketing strategy that will propel your business forward.
Connect with us
Our team of digital marketing experts will craft a customized plan to boost your business’ exposure and meet your goals. Get in touch today.
