As a senior living operator, you probably have many difficult decisions to make on a daily basis. How much attention are you able to give your community’s marketing and public relations efforts? This field presents difficulties all their own that even experts in senior living operations may not have the time or specialization to handle.
What are the most common challenges of marketing for senior care?
All of the most common challenges of marketing for senior care, best solved by an experienced marketing team that can partner with your community for many years, include:
- Building trust with potential residents.
- Enhancing visibility and reputation.
- Mentally connecting with the aging population and their loved ones.
- Creating effective campaigns at a reasonable cost.
- Establishing a respected social media presence.
- Knowing how and when to target the right audiences.
Why are long-standing marketing teams the best at solving these problems?
Long-standing marketing teams are best for long-term care communities because they have the experience necessary to develop effective strategies and campaigns centered around their senior residents. They will also provide guidance on how to effectively measure and improve a community’s branding, advertising, and public relations, with past results available to support their plans.
Partnering with a lasting marketing team is also cost-effective, since it eliminates the need for consistent training, finding new agencies, or hiring new in-house employees. This can be even more beneficial for smaller or newer communities that may not have access to a large talent base.
Hiring just one agency means inviting many specialists in their respective fields to come up with all kinds of solutions your team may have never considered. If that sounds appealing to you, we encourage you to learn more about our own agency, Craft & Communicate.
What is Craft & Communicate’s long-lasting history of marketing for senior care?
Our team is committed to respecting and celebrating the lives of seniors. We understand the importance of responsible communication for both senior living operators and their potential residents.
How and why did our agency begin marketing to seniors and their families?
Rich and Jen Malloy, the owners of Craft & Communicate, have a combined experience of 30 years in print and digital senior living marketing. They established our agency in 2016 with the mission to provide fully-equipped marketing, advertising, and public relations support for senior housing operators through the best possible service and accountability.
About Jennifer Malloy, Our Senior Living Marketing Agency’s Owner & Client Relations Manager
Jen, like other members of the team, has worked at senior living companies themselves and coordinated efforts with external agencies, giving them insight into the best ways to operate a business within their niche.
Founding Craft & Communicate gave her the opportunity to be incredibly selective about the senior housing operators her agency did business with. She has searched for companies that are:
- Led by heart.
- Positively changing the senior living industry.
- Committed to advancing senior living, and in turn, advancing the people around them.
Those compassionate, innovative clients are who we will always seek to work with.
About Rich Malloy, Craft & Communicate’s Co-founder & Strategist
Rich has created websites for a wide range of industries, Fortune 500 companies, and small businesses alike before consistently helping senior living companies.
He applies this knowledge and strategy acumen to create brands and marketing developments for senior living organizations across the nation. Rich is exceptional at putting business strategies into practice, forming inventive campaigns for our clients, and helping them attain their business objectives, which always include making clients’ and seniors’ lives easier.
The reasons and values behind their work have remained strong throughout the years. Every member of the team — which now numbers over fifteen full-time members — also works toward these common goals.
These are just a few reasons why, for over more than half a decade, Craft & Communicate has grown from supporting six communities to well over 120.
What are some other highlights of our team and their experience with long-term care marketing?
Our remotely located but close-knit team members know each other on a first-name basis. We’d like to introduce some of them who have become very familiar with senior living within and outside of C&C!
- Meredith, our Client Relations Director, manages online listings, acts as a liaison for admin inquiries, and facilitates quality assurance. After graduating from college, she immediately settled into marketing in senior-related industries and has gained a passion for serving the generations before us.
- As our Public Relations Director, Blair has been working with Jen and Rich as a public relations professional and content writer since 2015. She helps clients receive the recognition they deserve through local and national outreach.
- With over 10 years of professional design experience — many of them within marketing for senior care — Digital Operations Director Jessica offers new perspectives while also maintaining brand standards in senior living marketing and design.
- Simi is a lead designer and illustrator who grew up with compassion for seniors by volunteering to serve meals in her free time and watching her mom as a nutrition manager at a local senior center.
- Alex began working in senior living communities in high school and has a history of many roles within the industry. He is now Craft & Communicate’s SEO and content writer.
- As a former senior care staffing coordinator for over a decade, Angela deeply cares about seniors and their families. As a junior web developer at C&C, she is dedicated to maintaining digital content to make it easier for them to find the care they need.
You’ve probably noticed that our team is small, but it has remained that way for a reason. Boutique marketing agencies are often preferable to larger ones because they can provide a more personal touch, with services tailored to the unique needs of individual clients. Additionally, small teams like ours know each other well and have better communication, which helps to speed up the delivery of positive results. All of this predictably leads to greater satisfaction — not only from senior living operators, but their own customers as well.
With consistent guidance over time, a small, long-standing marketing team like ours can ensure that your community’s messages resonate with the seniors and family members who are the best fit for your independent living, assisted living, or memory care.
We hope to help your clients realize how much your community can bring purpose to their lives; if we handle your marketing, you can spend more time enhancing their lifestyles!
Ready to increase your occupancy with happy residents?
Experience firsthand why senior living communities rely on us for everything from company naming to digital design and marketing to public relations. Get started and talk to Jen, who will support you and your sales team from the very beginning.
