Senior living on Netflix? Now that’s something we don’t see every day.
When A Man on the Inside premiered, it finally sparked a conversation that has long been overdue — how senior living is portrayed in mainstream media. Unlike many shows that rely on outdated stereotypes, this one offers a realistic and refreshing take on life in a senior living community.
I was honored to be included in Argentum’s recent article about A Man on the Inside, which dives into why this show is resonating with senior living professionals, families, and residents alike (If you haven’t read it yet, check out the article by Tom Gresham here). As someone deeply invested in senior living media and storytelling, I see this moment as a sign that our industry’s narrative is evolving in the right direction.
The Power of Representation in Senior Living Media
For years, shows about senior living have been few and far between. When they do appear, they often fall into one of two categories: overly sentimentalized or comically exaggerated. While entertainment is meant to be engaging, these portrayals don’t reflect the dynamic, vibrant reality of today’s senior living communities.
That’s why A Man on the Inside is such a game-changer. It presents senior living through a lens that feels authentic — highlighting the relationships, challenges, and moments of joy that define community life. Instead of reducing aging to a punchline or a tragedy, it celebrates the complexities and resilience of older adults.
What This Means for Senior Living Operators
As the Senior Director of Communications for a digital marketing and PR agency dedicated to senior living, I see firsthand how storytelling shapes perceptions. When a compelling TV show about senior living breaks through the noise, it creates an opportunity for operators to join the conversation.
Operators who embrace this cultural moment can:
- Reinforce the realities of senior living: Use this show as a reference point to educate families on what modern communities actually offer.
- Engage with prospective residents and families: Talking about A Man on the Inside in marketing materials, blogs, or social media can be a great way to build connections.
- Elevate their own storytelling efforts: If Netflix can do it, so can you. Investing in strong digital marketing and PR strategies ensures your community’s stories are heard.
Where to Watch A Man on the Inside and Why You Should
If you haven’t seen A Man on the Inside yet, now is the time. (And if you’re wondering where to watch A Man on the Inside, it’s currently streaming on Netflix.) Whether you’re in sales, marketing, or operations, this show provides insight into how the public perceives our industry. More importantly, it’s a reminder that storytelling matters — especially in senior living.
The A Man on the Inside trailer alone is enough to spark interest. But beyond the marketing, this show proves that there’s an audience for nuanced, meaningful stories about senior living. That’s something we, as an industry, should take to heart.
Bringing the Senior Living Story to Life
At C&C, we specialize in helping senior living operators craft compelling narratives that attract residents, engage families, and drive occupancy. Through PR, digital campaigns, and content strategy, our goal is to bring the heart of senior living to the forefront.
If “A Man on the Inside” has taught us anything, it’s that people are ready for real stories about this industry.
Let’s make sure they hear yours. Contact us today, let’s chat!
