People often misunderstand what marketing copywriters do. Most assume they’re involved in legal work, writing manuals, or even creating fiction. However, copywriters have a very specific and vital role in business. A copywriter is someone who writes words for advertisements and marketing materials. These could be anything from website content and brochures to emails and
In a world where age often separates us, senior living communities play a vital role in bringing people of different generations together. Through the power of marketing, these communities can create environments that foster meaningful relationships and connections. Let’s explore how senior living community marketing can bridge the generation gap and cultivate intergenerational bonds. Understanding
In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
How to Find Leads Amidst Senior COVID-19 and Flu Season News Would you like to break the latest senior living news about staying current on COVID-19 boosters and flu vaccinations to your leads? If so, this blog post is for you and your senior living communities. At Craft & Communicate, we understand these challenges and
Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies
To many seniors and their families considering senior communities, nothing is more valuable than the social proof of hearing from residents who have experienced senior living and care themselves. Let’s discuss the importance of senior living testimonials, reviews, and more, as well as how they help families make informed decisions. If you want to gather
As seniors navigate the golden years of their life, they’ll need to stay informed, engaged, and confident in their decisions. Today, we’ll explore various assisted living and memory care topics you can use for your senior care blog, providing specific examples to address the diverse needs and interests of seniors and their families. Whether they’re
Senior living has become an increasingly competitive industry, with community operators seeking new ways to stand out in a crowded market. One of the most effective strategies gaining popularity in the field is content marketing. Many senior living facilities are now using this type of organic promotion to reach out to and build meaningful relationships
With a sense of anticipation, your potential resident’s hand hovers over the mouse. A single click reveals a message brimming with possibility; as they scan your carefully crafted subject line, their eyes light up with curiosity. This is about to become a moment of connection, where a simple email becomes a window into a world
When senior care operators — especially Vice Presidents of Sales and Marketing — consider senior living marketing, public relations may be further down their list of concerns than digital or print branding and advertising. However, even with the best branding strategies and ad campaigns, independent living and senior care homes might miss their objectives without
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