Category: Marketing

Assisted living and personal care offer numerous benefits to seniors: physical and emotional support, social activities, access to medical care, assistance with activities of daily living, and a home-like living environment. As a senior living operator, you can certainly benefit from focusing on these features; however, in today’s competitive market, they won’t sell themselves. When

Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans first. Build Your Senior Living Marketing Plan Once you have a solid grasp of your goals, you’ll be ready to start building your marketing plan. Below we’ve detailed the various

Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important to have a mix of marketing strategies, both digital and traditional, that supplement one another. The Craft & Communicate team has decades of experience marketing senior living communities. Here’s our

If you’re in the business of marketing an assisted living or memory care community, then you know that it’s a unique challenge. You’re not just selling a product or service—you’re selling a lifestyle. And you’re not just selling to one person, you’re selling to families. On top of that, the digital marketing landscape is in