Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans first. Build Your Senior Living Marketing Plan Once you have a solid grasp of your goals, you’ll be ready to start building your marketing plan. Below we’ve detailed the various
Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important to have a mix of marketing strategies, both digital and traditional, that supplement one another. The Craft & Communicate team has decades of experience marketing senior living communities. Here’s our
If you’re in the business of marketing an assisted living or memory care community, then you know that it’s a unique challenge. You’re not just selling a product or service—you’re selling a lifestyle. And you’re not just selling to one person, you’re selling to families. On top of that, the digital marketing landscape is in
There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires
You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your community provides. Having a well-rounded marketing strategy that includes a variety of tactics can help you reach your target audience much more effectively. One key component of an effective senior
There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on your visibility to potential clients, you can bring leads in. Utilizing search engine optimization (SEO) and social media posts, creating savvy content, blogs, and even promoting events help potential clients
As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily challenges and triumphs because we know senior living. Owner Jen Malloy has an extensive background in senior living and has assembled a
Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2023 will be here before you know it, and it’s the perfect time to set your goals for helping seniors find their new homes in the new year. But how do you market your senior living community for
With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation of seniors. Marketing your senior living community, (or marketing any service type), can feel monotonous when your ultimate goal isn’t in mind. As a senior living operator, you may be
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring that it is visually appealing and meets the needs of older adults is one of many excellent strategies for connecting with potential residents. What kind of user experience should any
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