Category: Marketing

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The Difference Between Paid, Earned, and Owned Media in Senior Living

Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to senior living? The Difference Between Paid, Earned, and Owned Media To break it down easily, paid media refers to purchased promotions, earned is organic publicity, and owned is media under

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Facebook Ads in the Senior Living Industry

It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea of adding Facebook to the mix has no doubt crossed your mind. This begs the question, “Are Facebook ads really worth it for senior living?” In a nutshell, yes, but

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