As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily challenges and triumphs because we know senior living. Owner Jen Malloy has an extensive background in senior living and has assembled a team that understands your pain points.
What Are the Benefits of Partnering With an External Agency?
The demands of caring for others while also creating compelling marketing campaigns can seem overwhelming, but there are benefits to hiring an external assisted living marketing agency. For example:
We’re in the know.
An experienced external assisted living marketing agency like Craft & Communicate works diligently to stay up to date on all the latest certifications, trends, and requirements (like ADA, Google ads, SEO, etc.) to ensure your marketing efforts are appropriately targeted, effective, and compliant.
We’re committed.
Your assisted living marketing agency shows up working hard every day – because we’re earning your trust every single day. We don’t ever take that for granted. We work efficiently to deliver your marketing collateral, keep you up to date on lead generation reports, and implement your initiatives on time and as requested. From managing crises to pitching your great stories to the media, we are on it. Every day, our team shows up to provide the greatest value in SEO, digital marketing, email marketing, public relations, and crisis communications. In each department, we dedicate ourselves to representing your community, such as:
- Making continuous best practice SEO updates to the content on your website and ads
- Enhancing your digital presence and promoting your services to the right audience
- Sending specials, features, benefits, and more to your email lists while monitoring open and click rates
- Promoting your community to your local area news publications, TV stations, newspapers, and more with organic press releases
- Ensuring your online (and offline) reputation is maintained and solid throughout a crisis with the proper materials, proactive messaging, and crisis management strategy
We’re connected.
The world of senior living is 24/7 and we know round-the-clock needs arise. We’re here for you. Have you experienced a public relations (PR) crisis at night or on the weekends? We have been there many times for our clients and will be there for you, too. In addition, our websites are secured and monitored 24/7, offering you round-the-clock safety.
We’re more affordable than you think.
And we bring you more qualified leads than you’ve ever seen. Our extreme hands-on approach to digital marketing will give you a better ROI for your advertising spend. We monitor search terms weekly to see what users are searching for when they reach your website, and we constantly optimize your keywords and bids to ensure we’re reaching the right people at the right time. By taking this granular approach for each of your communities, instead of a one-size-fits-all cookie cutter ad strategy, we can target what your market needs and deliver results in real time. Dollar for dollar, you get more qualified leads. Imagine the peace of mind that comes with knowing that ALL of your marketing and PR is taken care of under the same agency. That leaves you more time to focus your energy on what you do best — making life better for seniors.
How do I find out more?
We make it easy. Simply visit our website to learn about the comprehensive services we offer. We can take care of everything you need to keep your business top of mind and seen by the right people while assisting your marketing team along the way with their vision and goals. We’ll get to know your differentiators and your brand and communicate your value to qualified leads with style and grace.
Let us be your marketing partner.
We’re the assisted living marketing agency that will help connect your business to new residents and families that will love to call your community home. Connect with us today. We’d love to get to know you!
