You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is appealing, and if it’s ranking well in search results. These are all very important components to address and a well-designed website is a key component of an effective marketing strategy.
Your first step in designing a website is to decide on what tools you’ll be utilizing to do so. WordPress is a commonly used open-source content management system (CMS) that you may be familiar with. Hundreds of millions of WordPress sites are on the platform. Giants like UPS, CNN, and Spotify use WordPress sites. The knowledgeable team of web developers at Craft & Communicate are experts at building WordPress sites and making the most out of the features that are available.
What are some benefits of using WordPress?
It’s user-friendly
- Because WordPress is so common, there are plenty of tutorials and resources out there that web developers can use to continually strengthen their knowledge or troubleshoot issues.
- It has a simple dashboard with self-explanatory menu options.
- Updates are quick and can be done with the click of a button.
- User-friendly sites save time, which means financial savings that can be spent improving the lives of seniors in your community.
It’s secure
You can take solace in knowing that your WordPress site is secure.
- WordPress core, or the fundamental files required for it to work, is carefully maintained by a knowledgeable team.
- Keeping your site and WordPress CMS up-to-date is especially important to maintain that security.
- The Web Development team at Craft & Communicate spans all U.S. time zones and regularly updates each of the core sites we manage, along with its theme and plugins, even on nights and weekends.
- That extra security and peace of mind mean you can take worrying about site security off your list.
It’s customizable
If you have a great idea for your site, let us know. We can come up with a creative solution.
- WordPress offers many plugins for customization.
- Plugins can add many extra features, from collecting contact form entries to adding and organizing extra code that can enhance a site’s appearance and functionality.
- Some plugins are free and some are paid features.
- Craft & Communicate typically uses a basic set of plugins that are renowned for their security on all of the sites we manage. If you have a request for something new, let us know! We work with clients on enhancements and new features.
It’s great for search engine optimization (SEO)
WordPress helps sites rank well in search engines.
- Ranking well in search engines like Google means more traffic is driven to your site and more traffic means more seniors and families learn about your community.
- Craft & Communicate uses the plugin Yoast to enhance our SEO efforts. It helps us add high-ranking keywords and determine the best overall strategies that can help each page’s rankings.
- Ranking well in SEO is a delicate balance and requires a knowledgeable team who understands best practices and how to implement them on your site.
It’s flexible
WordPress allows developers to create multi-sites. Multi-sites are beneficial for several reasons.
- Multi-sites allow you to create several senior living websites under one domain name within the same network.
- Each community under one senior living management company often has its own site.
- This allows for quick updates and other forms of website maintenance.
- The sites tend to share resources and more efficiently use them.
There are many reasons WordPress is a winner for creating senior living websites. Having a knowledgeable, responsive, and professional team of developers as your ally can help you design an amazing website.
The team at Craft & Communicate will work with you to understand your goals for the site, help you increase traffic, and ultimately get more leads and move-ins. We have you covered. From writing catchy, informative, SEO-friendly content to picking the best images to ensure your site is functioning properly 24-7, our diligent team is there for you.
Let us help you design a website that helps seniors and families.
Our team can devise a web strategy that brings qualified leads to your home page and keeps their attention. Connect with us today to get started.
