Category: Websites

Senior Living Form Design: Layout May Matter More Than You Think

June 27, 2025 No Comments

Families make emotional, time-sensitive decisions about senior living — especially assisted living and memory care — under pressure. Every touchpoint matters, including the printed and digital forms they encounter along their journeys, such as a templated inquiry form on your website or a paper survey during a tour. Craft & Communicate recognizes how much these interactions

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Craft & Communicate | Senior living marketing developing a website together

Does Your Senior Living Website Annoy Your Audience?

January 5, 2024 No Comments

Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What

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Craft & Communicate | Web development team working together to create a website

Why WordPress Is The Winner for Senior Living Websites

August 18, 2022 No Comments

You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is appealing, and if it’s ranking well in search results. These are all very important components to address and a well-designed website is a key component of an effective marketing strategy.

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Craft & Communicate | Senior couple looking at their tablet on the couch

Designing Functional Websites for Seniors

December 7, 2021 No Comments

Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring that it is visually appealing and meets the needs of older adults is one of many excellent strategies for connecting with potential residents. What kind of user experience should any

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Craft & Communicate | Website Heroes

Simple and Strategic Hero Design for Websites with Videos

March 19, 2021 No Comments

Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with your brand. Craft & Communicate can help you ensure that this change enhances your brand’s reputation and encourages seniors to join your community. Why are videos not always beneficial for

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