Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What
You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is appealing, and if it’s ranking well in search results. These are all very important components to address and a well-designed website is a key component of an effective marketing strategy.
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring that it is visually appealing and meets the needs of older adults is one of many excellent strategies for connecting with potential residents. What kind of user experience should any
If you are a senior living operator and you have just purchased a community from another company, you probably are in the process of setting up a new website for your community. To ensure you can transfer your domain from one account to another without site interruption, follow the steps below: Connect your community’s domain
If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the internet. That means your potential clients are there. And without some type of online presence with a strong SEO (search engine optimization) backbone, you are missing out on valuable exposure.
Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with your brand. Craft & Communicate can help you ensure that this change enhances your brand’s reputation and encourages seniors to join your community. Why are videos not always beneficial for
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