Category: Senior Living

Craft & Communicate | Client Relations Team Video

From Bingo to Big Ideas: Event Inspiration for Senior Living Communities

November 19, 2024 No Comments

Senior events for assisted living, memory care, nursing homes, and other types of living options go beyond entertainment; they bring people together. As a marketing agency, Craft & Communicate recognizes that they’re great opportunities to make potential residents and families aware of your community, build meaningful relationships, and enhance residents’ daily lives. Community-Wide Events: Welcoming

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Craft & Communicate | Senior Care Reviews

How to Respond to Senior Care Reviews: Turning Feedback into Opportunity

November 13, 2024 No Comments

Online reviews are among the best tools for building trust with seniors and their families. Whether you’re handling assisted living reviews, nursing home reviews, or input about other types of senior living and care services, these testimonials offer genuine insights into the real-life experiences of others. Why Senior Care Reviews Matter Families and potential residents

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Craft & Communicate | Senior Living Marketing Budget

How Much Should Your Senior Living Marketing Budget Be?

November 5, 2024 No Comments

When planning a marketing budget for your senior living community, you’ve undoubtedly asked yourself what to expect when working with a full-service senior living marketing agency like Craft & Communicate — and whether or not you really need one. Let’s break down what these services involve, the associated costs, and why choosing the right agency

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Craft & Communicate | Happy Senior Woman Sitting In Living Room

How You Can Help Solo Agers and Kinless Seniors Find Connection Again

October 24, 2024 No Comments

As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will

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Craft & Communicate | Senior living marketing team having a meeting about SEO

What Makes Potential Senior Residents and Their Families Trust You?

October 11, 2024 No Comments

Trust is the core of effective marketing, especially in senior living. At communities just for older adults, personal relationships and care are central; seniors and their families are faced with intimidating long-term decisions but want to make them confidently. Senior living operators, of course, want residents and their families to remain loyal to their communities

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

September 12, 2024 No Comments

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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Craft & Communicate | Senior living copywriter at the computer

Why Senior Living Marketing Copywriting Matters

July 30, 2024 No Comments

People often misunderstand what marketing copywriters do. Most assume they’re involved in legal work, writing manuals, or even creating fiction. However, copywriters have a very specific and vital role in business. A copywriter is someone who writes words for advertisements and marketing materials. These could be anything from website content and brochures to emails and

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Craft & Communicate | Marketing team planning an email campaign.

Senior Living Reporting: Navigating Twists and Turns

July 5, 2024 No Comments

The senior living industry is dynamic, experiencing constant change and evolving demographics. Effective senior living reporting and marketing reports can sort out this complexity — but only if done correctly. Your primary goal in senior living reporting should always be to deliver comprehensive insights that are also easy to understand. The first step is selecting

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Craft & Communicate | Senior Living Community Marketing

Building Bridges Across Generations: How Senior Living Communities Connect Through Marketing

May 15, 2024 No Comments

In a world where age often separates us, senior living communities play a vital role in bringing people of different generations together. Through the power of marketing, these communities can create environments that foster meaningful relationships and connections. Let’s explore how senior living community marketing can bridge the generation gap and cultivate intergenerational bonds. Understanding

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