For senior living communities, the path to a move-in is rarely straightforward. Statistics reveal that seniors and their families often require 20 to 30 touchpoints — also known as points of contact and channels — before making a decision! These include everything from viewing social media posts to reading brochures, speaking with a sales representative,
These days, the journey to finding great care often starts with a click. Most older adults and their family members researching senior living options now begin online! This means your website and overall digital footprint can make or break their first impression, and it’s why an online audit is invaluable. What’s Included in an Online
2024 marks the end of my 18th year in senior living marketing and communications. Looking back over these 18 years of all the thousands of sales associates, marketing teams, advertising teams, and activity directors I’ve worked with brings tears to my eyes. What a wonderful industry we’re in. This year brought a lot of wins
Many senior living operators are tempted to believe that AI can almost completely reduce their marketing costs by increasing productivity. We don’t think this will be possible — at least not for a very long time. While artificial intelligence seems like a cost-effective solution, the reality is that senior living marketing is deeply personal and
Technology is revolutionizing senior living, creating solutions that enhance older adults’ lifestyles while supporting those who care for them. We’ve talked about AI and automation for senior living marketing, but now we’re shifting our focus to tech’s impact on the lives of seniors themselves. The Rise of Automated Senior Living Automated living — also known
Artificial intelligence is increasing the pace of senior living marketing, from automating content creation to improving ad targeting. Our adaptable team at Craft & Communicate will get you up to speed for a more efficient workflow. Here’s a glimpse into the ways AI helps senior living marketing, along with some warning signs you should look
Senior events for assisted living, memory care, nursing homes, and other types of living options go beyond entertainment; they bring people together. As a marketing agency, Craft & Communicate recognizes that they’re great opportunities to make potential residents and families aware of your community, build meaningful relationships, and enhance residents’ daily lives. Community-Wide Events: Welcoming
Online reviews are among the best tools for building trust with seniors and their families. Whether you’re handling assisted living reviews, nursing home reviews, or input about other types of senior living and care services, these testimonials offer genuine insights into the real-life experiences of others. Why Senior Care Reviews Matter Families and potential residents
When planning a marketing budget for your senior living community, you’ve undoubtedly asked yourself what to expect when working with a full-service senior living marketing agency like Craft & Communicate — and whether or not you really need one. Let’s break down what these services involve, the associated costs, and why choosing the right agency
As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will
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