Category: Senior Living

Craft & Communicate | Senior living marketing team having a meeting about SEO

What Makes Potential Senior Residents and Their Families Trust You?

October 11, 2024 No Comments

Trust is the core of effective marketing, especially in senior living. At communities just for older adults, personal relationships and care are central; seniors and their families are faced with intimidating long-term decisions but want to make them confidently. Senior living operators, of course, want residents and their families to remain loyal to their communities

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

September 12, 2024 No Comments

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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Craft & Communicate | Senior living copywriter at the computer

Why Senior Living Marketing Copywriting Matters

July 30, 2024 No Comments

People often misunderstand what marketing copywriters do. Most assume they’re involved in legal work, writing manuals, or even creating fiction. However, copywriters have a very specific and vital role in business. A copywriter is someone who writes words for advertisements and marketing materials. These could be anything from website content and brochures to emails and

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Craft & Communicate | Marketing team planning an email campaign.

Senior Living Reporting: Navigating Twists and Turns

July 5, 2024 No Comments

The senior living industry is dynamic, experiencing constant change and evolving demographics. Effective senior living reporting and marketing reports can sort out this complexity — but only if done correctly. Your primary goal in senior living reporting should always be to deliver comprehensive insights that are also easy to understand. The first step is selecting

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Craft & Communicate | Senior Living Community Marketing

Building Bridges Across Generations: How Senior Living Communities Connect Through Marketing

May 15, 2024 No Comments

In a world where age often separates us, senior living communities play a vital role in bringing people of different generations together. Through the power of marketing, these communities can create environments that foster meaningful relationships and connections. Let’s explore how senior living community marketing can bridge the generation gap and cultivate intergenerational bonds. Understanding

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Craft and Communicate | Pen, pad, and coffee

The 3 Big Trends an Agency Director Learned at the 2024 Senior Housing News Sales & Marketing Conference

March 20, 2024 No Comments

Discussing ‘email fatigue’, personalization, and automation with strategies applicable to today’s world and beyond. Blair Burney, Director of Communications Walking into the Senior Housing News Sales & Marketing Conference in Tampa, FL, the butterflies weren’t just fluttering – they seemed to be practicing synchronized aerobatics in my stomach! As the Communications Director for Craft &

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The Full Spectrum of Senior Living Media: A Guide

January 26, 2024 No Comments

As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your

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Craft & Communicate | Senior living marketing developing a website together

Does Your Senior Living Website Annoy Your Audience?

January 5, 2024 No Comments

Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What

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Craft & Communicate | Senior living marketing team having a meeting

Meeting The Unique Needs of Memory Care Marketing

November 8, 2023 No Comments

As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and

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