A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips
Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search engine optimization (abbreviated as SEO) can help your community provide the right level of care to the kinds of seniors you are trying to reach. In contrast to search engine
In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
Picture yourself telling your team that over 90% of the digital leads from your community website were qualified at your next sales and marketing meeting. Imagine how that would feel and what it would do for your community. Craft & Communicate can help you make this happen. In the world of senior living marketing, our
Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds
Imagine a senior living community striving to be more than just a place to reside; then envision an agency that understands the heart of this endeavor. Craft & Communicate, as a dedicated digital marketing and public relations partner in the senior living industry, goes beyond the conventional to weave a narrative deeply rooted in connection
How to Find Leads Amidst Senior COVID-19 and Flu Season News Would you like to break the latest senior living news about staying current on COVID-19 boosters and flu vaccinations to your leads? If so, this blog post is for you and your senior living communities. At Craft & Communicate, we understand these challenges and
Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies
To many seniors and their families considering senior communities, nothing is more valuable than the social proof of hearing from residents who have experienced senior living and care themselves. Let’s discuss the importance of senior living testimonials, reviews, and more, as well as how they help families make informed decisions. If you want to gather
As seniors navigate the golden years of their life, they’ll need to stay informed, engaged, and confident in their decisions. Today, we’ll explore various assisted living and memory care topics you can use for your senior care blog, providing specific examples to address the diverse needs and interests of seniors and their families. Whether they’re
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