As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t
People often misunderstand what marketing copywriters do. Most assume they’re involved in legal work, writing manuals, or even creating fiction. However, copywriters have a very specific and vital role in business. A copywriter is someone who writes words for advertisements and marketing materials. These could be anything from website content and brochures to emails and
The senior living industry is dynamic, experiencing constant change and evolving demographics. Effective senior living reporting and marketing reports can sort out this complexity — but only if done correctly. Your primary goal in senior living reporting should always be to deliver comprehensive insights that are also easy to understand. The first step is selecting
In a world where age often separates us, senior living communities play a vital role in bringing people of different generations together. Through the power of marketing, these communities can create environments that foster meaningful relationships and connections. Let’s explore how senior living community marketing can bridge the generation gap and cultivate intergenerational bonds. Understanding
Discussing ‘email fatigue’, personalization, and automation with strategies applicable to today’s world and beyond. Blair Burney, Director of Communications Walking into the Senior Housing News Sales & Marketing Conference in Tampa, FL, the butterflies weren’t just fluttering – they seemed to be practicing synchronized aerobatics in my stomach! As the Communications Director for Craft &
As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your
Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What
As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and
A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips
Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search engine optimization (abbreviated as SEO) can help your community provide the right level of care to the kinds of seniors you are trying to reach. SEO 101 In contrast to
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