There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires
As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the
You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is appealing, and if it’s ranking well in search results. These are all very important components to address and a well-designed website is a key component of an effective marketing strategy.
You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your community provides. Having a well-rounded marketing strategy that includes a variety of tactics can help you reach your target audience much more effectively. One key component of an effective senior
There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on your visibility to potential clients, you can bring leads in. Utilizing search engine optimization (SEO) and social media posts, creating savvy content, blogs, and even promoting events help potential clients
As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily challenges and triumphs because we know senior living. Owner Jen Malloy has an extensive background in senior living and has assembled a
Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2023 will be here before you know it, and it’s the perfect time to set your goals for helping seniors find their new homes in the new year. But how do you market your senior living community for
With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation of seniors. Marketing your senior living community, (or marketing any service type), can feel monotonous when your ultimate goal isn’t in mind. As a senior living operator, you may be
Reviews and Listings in Senior Living Will bad reviews make or break your success in senior living marketing? Not necessarily. Find out why having a well-rounded marketing strategy is key to bringing in new leads. Sites that offer a review feature (like A Place for Mom, Facebook, Google, Yelp, etc.) are crucial for helping people
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression, anxiety, obesity, and heart disease, among other mental and physical health issues. Research has found that having strong connections helps us better cope with stress and manage life’s difficulties like
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