In 2006, when we began working in senior living, we used to say: if you want an effective brand, you never, ever, ever stop advertising. We said that about the newspaper, as that was pretty much all we had that produced leads.
These days, newspaper can still work with senior audiences: the ads simply have to be designed the right way. Advertising can also mean digital ads, which we focus more on in our digital section. It can also mean a few more traditional outlets: radio, TV and billboards. These are used less, but still effective in certain instances. Here’s a few samples of what we’ve put together in the past. We can come up with a specific plan if needed for your buildings.