Category: PR

Craft & Communicate | How We Secure National Public Relations Coverage

From Local to National: How a Rescue Dog’s Story Secured Major Senior Living Media Coverage

June 16, 2025 No Comments

In senior living public relations, national coverage can feel out of reach, especially when your team is focused on day-to-day operations. But with the right story and strategy, it’s possible. Sometimes the most heartwarming events from your community can capture the nation’s attention when approached strategically. Consider the story of Chewy, a 7-year-old Shih Tzu

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Craft & Communicate | Public relations experts collaborating

Get More Leads With Assisted Living Public Relations

October 4, 2023 No Comments

Unlock Success With Lower Costs Than Traditional Marketing In ever-evolving senior living marketing and sales, one crucial ingredient often goes unnoticed: public relations. At Craft & Communicate, we firmly believe that PR is the secret that can advance your senior living community’s visibility and reputation without tapping into your advertising budget. Let’s discuss why public

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Craft & Communicate | A man pitching a story

How to Pitch a Senior Living News Story in 2023 and Beyond

September 26, 2022 No Comments

As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the

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Craft & Communicate | Young professionals looking though binders of important information

How Do I Manage Crisis PR and My Senior Living Community’s Reputation?

April 21, 2022 No Comments

People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression, anxiety, obesity, and heart disease, among other mental and physical health issues. Research has found that having strong connections helps us better cope with stress and manage life’s difficulties like

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Craft & Communicate | Professional in green sweater

The Difference Between Paid, Earned, and Owned Media in Senior Living

October 13, 2021 No Comments

Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to senior living? The Difference Between Paid, Earned, and Owned Media To break it down easily, paid media refers to purchased promotions, earned is organic publicity, and owned is media under

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Craft & Communicate | Woman using computer and smart phone at her desk

Here’s How You Manage Your Senior Living Online Reputation

September 10, 2021 No Comments

Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service you were interested in online, read a review, and changed your opinion—for better or worse—after reading it? You would be among the millions of people who do their own research

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Craft & Communicate | Senior women

How We Elevate You: Crisis Communications and Senior Living Marketing

April 2, 2020 No Comments

Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate is right there on the frontlines, assisting our communities with continuous communication, robust materials, and strategic public relations guidance. What exactly are we doing to assist our clients? Working with

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Craft & Communicate | Senior couple walking outdoors

Why You Need to Focus on Senior Living PR

December 27, 2019 No Comments

Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely find a ton of negative stories. As humans, it’s natural for negativity to have a strong impact on our minds. That is why news outlets continue to dig for the

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