In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the
Reviews and Listings in Senior Living Will bad reviews make or break your success in senior living marketing? Not necessarily. Find out why having a well-rounded marketing strategy is key to bringing in new leads. Sites that offer a review feature (like A Place for Mom, Facebook, Google, Yelp, etc.) are crucial for helping people
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression, anxiety, obesity, and heart disease, among other mental and physical health issues. Research has found that having strong connections helps us better cope with stress and manage life’s difficulties like
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