Category: SEO

Craft & Communicate | Working team

Senior Living Keywords Aren’t Everything — But They’re How You Connect With Intent

August 7, 2025 No Comments

The SEO world is frantically focusing on GEO, or generative engine optimization, and it’s especially buzzing with a provocative claim: “If you’re planning your content strategy on keyword research, stop. You’re optimizing for the wrong search engine.” “If you’re planning your content strategy on keyword research, stop. You’re optimizing for the wrong search engine.” —

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

September 12, 2024 No Comments

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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Craft & Communicate | Senior living marketing team having a meeting about SEO

Start Building a Senior Living SEO Strategy for Lasting Results

October 11, 2023 No Comments

Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search engine optimization (abbreviated as SEO) can help your community provide the right level of care to the kinds of seniors you are trying to reach. SEO 101 In contrast to

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