When families begin searching for a senior living community, they rarely have a specific name in mind. What they do have is a need and a search bar. That’s where pay-per-click advertising for senior living becomes one of the most powerful tools in your marketing mix — placing your community at the top of results
Building trust with senior audiences takes time. They’re sophisticated, discerning, and can tell right away when website content seems untrustworthy or unrelatable. The same holds true for family members hoping to find senior communities for their loved ones. You need to capture their attention in the first headline, photo, and paragraph; otherwise, they’ll move on.
Here’s the uncomfortable truth about senior living marketing: if you’re the typical operator, about 70% of your leads won’t convert, even after you’ve spent the industry-standard hundreds of dollars per lead. Meanwhile, competitors are filling beds faster, leadership is asking hard questions about marketing ROI, and you’re wondering if social media is actually worth the
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service you were interested in online, read a review, and changed your opinion—for better or worse—after reading it? You would be among the millions of people who do their own research
If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the internet. That means your potential clients are there. And without some type of online presence with a strong SEO (search engine optimization) backbone, you are missing out on valuable exposure.
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels, looks, or dresses, but at the end of the day, we won’t really know until we ask and seek to
Happy Friday, everyone! Our monthly senior living marketing tips this March covers a sore spot for a lot of you: Facebook. We work with senior living companies all across the US and often in our intro meeting, we are asked: will you manage our community Facebook pages? Fairly often, my answer is: No. Here’s why:
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