As a senior living operator, your primary goal is to offer a comfortable and engaging environment for older adults. Communicating this benefit effectively to potential residents and their families is key, but how does one go about doing it? Creative media in senior living can help operators convey their message in a unique and powerful
Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What
It’s easy to get caught up in current design trends when creating any kind of print material for your client. However, putting your audience first is the best way to begin any project. What are the main issues that come up when designing for a senior audience? As a print designer, your main challenges involve
Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance your business processes, Craft & Communicate is here for you. We’re a comprehensive marketing and public relations agency that specializes in senior living communities. We’ve teamed up with Talk Further,
To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete visual identity based on your brand’s signature style—especially across multiple types of marketing materials—may be increasingly difficult. However, we are here to help you take the most important steps toward
Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with your brand. Craft & Communicate can help you ensure that this change enhances your brand’s reputation and encourages seniors to join your community. Why are videos not always beneficial for
Learn About Our Changing Visual Perceptions Can you see the difference between good and great use of color? What are your strongest methods of persuasion? At Craft & Communicate, the senior living operators we serve benefit from sales copy that speaks directly to seniors by describing the luxurious and sociable lifestyles they can attain at
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