Category: Senior Living

Craft & Communicate | Marketing team planning an email campaign.

Best Practices for Email Marketing: To Seniors, Clarity Counts

May 22, 2023 No Comments

With a sense of anticipation, your potential resident’s hand hovers over the mouse. A single click reveals a message brimming with possibility; as they scan your carefully crafted subject line, their eyes light up with curiosity. This is about to become a moment of connection, where a simple email becomes a window into a world

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Craft and Communicate | Senior reading the newspaper

Senior Living Marketing vs. PR Explained

April 26, 2023 No Comments

When senior care operators — especially Vice Presidents of Sales and Marketing — consider senior living marketing, public relations may be further down their list of concerns than digital or print branding and advertising. However, even with the best branding strategies and ad campaigns, independent living and senior care homes might miss their objectives without

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Is Artificial Intelligence Ethical in Senior Care Lead Generation?

April 19, 2023 No Comments

From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that enables machines to replicate human cognitive abilities such as problem-solving, decision-making, and learning. Technologies like machine learning, deep learning, and natural language processing (NLP) apply these capabilities to create intelligent

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Craft & Communicate | Caregiver holding seniors hands

Why Hire a Specialized Agency for Senior Living Community Marketing?

March 31, 2023 No Comments

Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the industry, high turnover, and an increase in unqualified leads, standing out to reach senior citizens and their families can be tough. For this reason, an effective senior living community marketing

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Craft & Communicate - Retirement community senior couple

Retirement Community Marketing: Understanding its Exclusive Needs

February 14, 2023 No Comments

When it comes to independent living communities and retirement homes, marketing can be a uniquely demanding task. Unlike senior care communities, retirement community marketing professionals often need to focus on reaching potential residents who are still active and independent. Retirement community marketers need to create content that caters specifically to this demographic, as well as

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Craft & Communicate | Senior couple saving money in piggybank at home

What Makes Craft & Communicate an Affordable Senior Living Marketing Agency?

February 10, 2023 No Comments

Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living marketing agencies to help them reach their target demographic. Finding an agency that is both cost-effective and reliable can be challenging. It is important for senior living operators to consider

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Craft & Communicate | Two happy senior females streaming video or internet browsing while talking

How Do I Use Social Media Effectively in Senior Living?

January 24, 2023 No Comments

If you are adding social media to your senior living marketing strategy, then congratulations! You are helping your communities stand out in beneficial ways online to family members, seniors, referral partners, employees, and more. Having social media in your marketing toolbox helps you reach a vast audience of family members and seniors combined, and it

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Craft & Communicate | Return on Investment

Senior Living Marketing ROI: Measuring Success

September 28, 2022 No Comments

There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires

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Craft & Communicate | A man pitching a story

How to Pitch a Senior Living News Story in 2023 and Beyond

September 26, 2022 No Comments

As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the

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