Unlock Success With Lower Costs Than Traditional Marketing In ever-evolving senior living marketing and sales, one crucial ingredient often goes unnoticed: public relations. At Craft & Communicate, we firmly believe that PR is the secret that can advance your senior living community’s visibility and reputation without tapping into your advertising budget. Let’s discuss why public
Picture yourself telling your team that over 90% of the digital leads from your community website were qualified at your next sales and marketing meeting. Imagine how that would feel and what it would do for your community. Craft & Communicate can help you make this happen. In the world of senior living marketing, our
Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds
Imagine a senior living community striving to be more than just a place to reside; then envision an agency that understands the heart of this endeavor. Craft & Communicate, as a dedicated digital marketing and public relations partner in the senior living industry, goes beyond the conventional to weave a narrative deeply rooted in connection
How to Find Leads Amidst Senior COVID-19 and Flu Season News Would you like to break the latest senior living news about staying current on COVID-19 boosters and flu vaccinations to your leads? If so, this blog post is for you and your senior living communities. At Craft & Communicate, we understand these challenges and
Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies
To many seniors and their families considering senior communities, nothing is more valuable than the social proof of hearing from residents who have experienced senior living and care themselves. Let’s discuss the importance of senior living testimonials, reviews, and more, as well as how they help families make informed decisions. If you want to gather
As seniors navigate the golden years of their life, they’ll need to stay informed, engaged, and confident in their decisions. Today, we’ll explore various assisted living and memory care topics you can use for your senior care blog, providing specific examples to address the diverse needs and interests of seniors and their families. Whether they’re
Senior living has become an increasingly competitive industry, with community operators seeking new ways to stand out in a crowded market. One of the most effective strategies gaining popularity in the field is content marketing. Many senior living facilities are now using this type of organic promotion to reach out to and build meaningful relationships
With a sense of anticipation, your potential resident’s hand hovers over the mouse. A single click reveals a message brimming with possibility; as they scan your carefully crafted subject line, their eyes light up with curiosity. This is about to become a moment of connection, where a simple email becomes a window into a world
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